Career And Leadership As A Leader - 928 Words

9 Be willing to develop Never allow yourself to become too satisfied as a leader. You shouldn’t ever reach a point where you feel fully satisfied with your leadership and the organisation’s position. Now the statement doesn’t mean you shouldn’t appreciate the things you’ve achieved or feel unthankful about the success you’ve had. But instead, you want to have an inner feeling where you know you have more to give and to achieve. Without continuous improvement, you can’t reach your potential or inspire your followers to push themselves forward. Focusing on development doesn’t mean you are somehow unqualified or bad as a leader the way you are. It simply means you understand how much knowledge there is in the world you still don’t have. As mentioned above, none of us is perfect. You must be willing to challenge yourself and the skills you possess, instead of trying to just excel and get a long with what you already now. Approach your career and lea dership as a journey of development, with the end station somewhere in your retirement future. You should embark on leadership development as soon as possible and continue to improve your leadership skills even after you’ve obtained a senior position. There will always be skills you don’t yet possess and characteristics you can improve on and strengthen. Furthermore, development is not just about focusing on the things you know or the skills relating to your industry. Spend enough time exploring ideas from other sectors andShow MoreRelatedThe Career Leadership As A Leader And Changing Students Into Young Professionals1225 Words   |  5 Pagescoordinated by CLA (Career Leadership Academy) here at University of Iowa. Most of my life people think I am a pretty outgoing person who is easy to talk to but many do not know how hard it is for me to step up and be a leader. This event was based around how to be a leader and changing students into young professionals. Career Leadership Academy is a two semester course now offered at several universities. â€Å"The Career Leadership Academy prepares aspiring Iowa undergraduate student leaders to excel inRead MoreCareer Plan For A Career Development1706 Words   |  7 Pagesthat serve as a tutorial in coaching and teaching people how to become and remain successful leaders. This is equate to putting the cart before the horse, as students need to first plan on having a successful career before planning on extending their vocation into a formal leadership role in their organization. Hansen and Tovar (2013) suggested that career development, and subsequently becoming a good leader, is a lifelong process that requires the motivation to continue to grow by taking a methodicalRead MoreRecruitment Of A Senior Leadership772 Words   |  4 Pagesareas for Leadership Training. Improving deficit leadership characteristics quickly and to the targeted generational profile is a primary objective of Leaders hip University. Furthermore, senior leadership will want to obtain information from the survey for future projects. Adequately anticipating questions outside of the initial survey scope is imperative to receiving senior leadership buy-in of Leadership University. Targeting the right sales professional to participate in Leadership UniversityRead MoreHealthcare Smart Goals1309 Words   |  5 Pagesdevelopment through mentoring programs for career development, professional growth, increase of morale, and quality within my nursing career by the end of one year. The second goal is to apply the principles of effective organization involving use of information, focus on patient care giving, and design clinical care giving in an organizational chart to achieve organizational planning and evaluation as all levels. Leadership Development Goal The leadership development goal is to assist and directRead MoreMy Position And Responsibilities Of The Long Term Care Community1384 Words   |  6 Pagesresponsibilities in the long-term care community are the motivational factor behind my enrollment back into school. As I reflect throughout the course, I realize that I had the ability and potential to excel in a leadership role. In module 3, we participated in the MindTools leadership assessment where I scored a 74 of 90. I scored strong on self-confidence and motivating people to deliver the vision. The areas that I needed to work on are: being a good role model, managing performance effectivelyRead MoreImproving The Noncommissioned Officers Leadership1443 Words   |  6 PagesImproving the Noncommissioned Officers Leadership Since birth, there is an exposition of the human being to different types of Leadership. From mother emanates a sort of gentle Leadership, where she is constantly protecting her offspring, and preventing it from danger. She is capable of precluding her offspring from getting harm or maybe having singular experiences just to make it feel safe. The mother will support her offspring on each decision they make, even the dumbest ones. From fatherRead MoreDeveloping Leaders At Ups 859 Words   |  4 PagesThis essay is analysis of the minicase titled â€Å"Developing Leaders at UPS†. One of the first things I observed was how the title beginning paragraph made no mention of the leader being presented. The title immediately gives the impression of how UPS as a company develops leaders. It gives credit to the company and its culture of developing leadership skills in its employees. The opening paragraph speaks about the company’s accomplishments and high level of employee satisfaction. I agree with theRead MoreImproving The Noncommissioned Officers Leadership1327 Words   |  6 PagesImproving the Noncommissioned Officers Leadership Since birth, there is an exposition of the human being to different types of Leadership. From mother emanates a sort of gentle Leadership, where she is constantly protecting her offspring, and preventing from danger. She is capable of precluding them from getting harm or maybe having singular experiences just to make them feel safe. The mother will support her offspring on each decision they make, even the dumbest ones. From father, there is aRead MoreTransformational Leadership Is Developed By Political Sociologist James Mac Gregor Burns Essay1124 Words   |  5 PagesTransformational Leadership Theory was developed by political sociologist James Mac Gregor Burns. In this theory, he differentiated two styles of leadership: transformational leadership and transactional leadership. In transformational leadership, it is a process where both the leaders and the followers elevate motivation and morality. The transformational leaders pay attention to the needs and motives of follower s and help them achieve their fullest potential. They influence their followers’ behaviorsRead MoreWhy I Am An Effective Leader Essay1491 Words   |  6 PagesI am in my career and what skills one will need to acquire in order to become and effective leader. Being an effective leader is of most importance for the development of any organization. Having read the information from this course on the many different types of leaders I have gained insight as to where I am lacking and what training and skills I need to be focusing on throughout my career path so that I may gain the sufficient knowledge that is needed to become an effective leader rather than

Creative Product Promotion Describe the Promotional Mix Free Essays

(a) Describe the promotional mix used by two selected organisations for a selected product/service. Coca-Cola Founded in 1886 by pharmacist Dr John S Pemberton in Atlanta, Georgia, The CocaCola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, and produces nearly 400 brands. www. We will write a custom essay sample on Creative Product Promotion Describe the Promotional Mix or any similar topic only for you Order Now coca-cola. co. uk/about-us/introducing-our-business. html Coca-Cola was invented by Dr John Stith Pemberton and first went on sale at Jacob’s Pharmacy in Atlanta, Georgia and these days Coca-Cola is the world’s most favourite and most profitable drink from 1886. PROMOTIONAL MIX Advertising – Coca-Cola uses one of the most modern and popular advertising. Christmas advertisment most popular and Coca-Cola uses Santa Clause because he is with red suit and a white beard and he did not always look that way as Coca-Cola advertising shaped him like that. They use different types of advertising such as: * Print ads * Radio * Television * Billboards * Banners * Brochures * Signs * In-store displays * Posters * Web Pages * Motion Pictures Personal selling – Coca-Cola Corporation avoids personal selling but in case of large store and hotels etc. t does use personal selling. The sale officers contact the owners and sell their products directly to owners. Sales promotion – Sale promotion is very important because it can help to increase sales in a competitive market and thus, increase profits also it will help to sell all the existing stocks and there are many more advantages but not only for the company because consumers gets the pro duct at a cheaper rate. The different types of sale promotions that Coca-Cola uses: Associated essay: Corporate Product Or Service Communications Buy one get one free – long time ago Coca-Cola used buy 2L get 1L free and they found that this is not as effective as â€Å"buy one get one free† therefore from now on they are using this technique. Media – Coca-Cola always used this technique as it was most popular and profitable at the same time. To explain what is media it is a special code or message that can be found on the back of the cap and they used two different methods for that. First was more profitable way which was putting there codes and you had to send message or call a number shown to enter a lucky draw with various prizes. Second was putting messages on back of the cap where you could win another bottle of Coke instantly. Last but not least they used Joint Promotion – this is getting more and more popular. Coke is having a promotion from McDonalds, Dominos, KFC, Burger King and many other places, because for example Dominos might have a special offer when you buy a pizza you get a bottle of coke free. Public relations – The Coca-Cola has come up with a great public relations plan to use social media like Twitter and Facebook to convey their views on the environment and the actions they are taking. With campaigns like the Polar Bear campaign they started to integrate social media into their public relations. Also Coca-Cola reduced the percent of plastic in product bottling and made bottles recyclable. Direct Marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate straight to the customer, with advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising. Corporate image Coca-Cola has a good corporate image although they had problems with the content of the coca-cola as it was containing a lot of sugar, caramel color, caffeine and it made it very addictive therefore Coca-cola had to reduce amounts of bad ingredients. As you can see from this chart it shows nutrition information and GDA of 500ml of Coca-Cola it clearly shows that 1L of Coca-cola would exceed GDA of sugar if consumed in one day. Corporate image may also be considered as the sixth aspect of promotion mix. The Image of an organization is a crucial point in marketing. If the reputation of a company is bad, consumers are less willing to buy a product from this company as they would have been, if the company had a good image. Sponsorship is sometimes added as an seventh aspect. Direct Marketing Coca-Cola does not use direct marketing techniques although they could consider using direct marketing techniques such as mobile messaging, email, interactive consumer websites, fliers and outdoor advertising Sponsorship – Coca-Cola is proud to have a long history of sponsoring major events such as American Idol, NBA and even more London Olympics Games, not even they get a good advertising from those events but moreover they are even making profit, and what is better than getting advertising for free. McDonalds Happy Meal Advertising – they advertise diffrent times of the day, they also put toys in happy meal that is related to popular movies. â€Å"Happy meal† comes in the box hat has games and colorful images and even more they even have a website that is represented in â€Å"happy meal† and animation around it. Coorparate image – McDonalds had bad coorparate images until they started to recycle bags and they also added healthy menu, happy meals over time is increasing its demand as kids likes to get a toy with their meal and also its a good choice of meal. Direct Marketing – McDonalds uses direct marketing through the parents to the children to sell happy meal, also they sell it via drive-through by offering â€Å"Happy Meal†. Personal selling – McDonalds uses personal selling and staff which are appointed for personal selling they are the one who perform the activities regarding selling up of goods to customers and almost every time if you order something one of the staff members will ask you do you want fries or drink with that and if someone comes with the kid they will offer happy meal for them. Sales promotion – McDonalds uses sales promotion through organizing various contests, programs, functions and promoting different choice of products in the happy meal. Also they uses their happy meal box to advertise latest movies and a lot of different events that children finds it attractive. Sponsorship – No one expected, but 2012 McDonald’s was the biggest sponsorship for London Olympics Games and from my view of point that was a very smart move, because they made a lot of profit out of it, because they was selling their fast-food during Olympics and moreover they had so much advertising that just increased their market share and even improved their corporate image. Publicly and public relationship –yes they have healthy opton adn they are part of the olympics Public relations – McDonald’s are improving their public relations over the years and their â€Å"Happy Meal† is favourite choice for the kids. To improve their public relations McDonald’s have created their â€Å"Facebook† and â€Å"Twitter† pages also they setup and YouTube channel to keep the customers updated with the latest products and promotions. Recommendations McDonalds In my opinion McDonalds should still try to improve their corporate image, because they had a lot of bad stories about their business that their food contains bad ingredients that are dangerous for your health so in order to do that they could decrease fat content and try to add more healthy options in their menu. Another good recommendation would be more choises in happy meal such as different burgers or drinks. All in all McDonalds is a strong brand and these recommendations would not affect them a lot, but still too maximise profit and customer satisfaction they must follow every single smart recommendation possible. Coca-Cola Coca-Cola had a lot of bad stories in past and a lot of them has to do with business ethics and not being environmentally friendly therefore they made their corporate image bad for a while, and some people still remember those things. In order to improve their corporate image Coca-Cola should try to be more energy efficient, recycle more of their products, make more events and charities, create new products and keep their products at competitive price. All in all coke is most popular soft drink in the world and it going to stay for a long time if they keep doing good job. How to cite Creative Product Promotion Describe the Promotional Mix, Essay examples

Management And Business Context Innovation And Entrepreneurship

Question Discuss About The Management And Business Context Innovation And Entrepreneurship? Answer: Introduction Innovation and entrepreneurship is the two essential elements to develop the growth of the business. Innovation is the procedure which involves the conversion of new knowledge into a new product, service and process and keeping this new products and services in the actual use. There are many reasons which are able to push the innovation such as technology push, market pull, product innovation, process innovation, continuous innovation and tight linked innovation. Entrepreneurship mostly involve in the managing with other companies such as corporate venturing, spin off and eco system. The decision of entrepreneurship is related with social mission, organizational form and business model (Bruton, Khavul, Siegel Wright, 2015). Innovation and entrepreneurship are the contextual factor which will be helpful to enhance the business practice of the business. It is the report which helps to describe the contextual factors in the concern of Hi- Five restaurants. The concept of innovation and entrepreneurship in the Hi- Five restaurant The concept of innovation and entrepreneurship is strongly interlinked. Innovation is considered as the essential tool of entrepreneurs, it refers that the change is required to enter the new market and for expanding the business in larger way. It is the concept which is capable to represent as a capable of being learned, discipline and being practiced. Innovation and entrepreneurship are interconnected. To expand the Hi- Five restaurants, entrepreneurs need to search initially for the resources of innovation. Apart from that entrepreneurs of the business need to apply the principles in the business for getting the successful innovation. An innovation is the way of accomplishing the task with new ideas (Ratten, 2014). All goods of the business whether it is physical products or services is made up of three elements. These elements are nature raw materials, mental and physical labor and capital. Innovation is the process which contains all three elements in it appropriately. Entrepren eurs can be the innovators for the business who build new combinations of these factors and then show them in the market. It is considered as the technical conceptualization of what is innovation is about. It is the concept which helps entrepreneur to know about the innovation within the business to enhance the growth of business (Drucker, 2014). There are some valuable areas in which innovation might be made will be described below. New products in the form of new dishes It is one of the most common forms the creation of new products. By producing the new products, business may grow unexpectedly and gain competitive advantages appropriately. Product are not a physically tool for attaining an individuals ends but also it have the role to play in contenting the needs of emotional (Vivarelli, 2013). The name of brand is more important for this because the name of brand assures the customers and provides the personal statement. Hi- Five restaurants can implement the innovation to apply various dishes in its menu. As it mentioned in the strength of Hi- Five restaurant that it is situated in the place where most of people with diversity are living. It would be great idea if Hi- Five restaurant innovate experimental menu. New services It is an act which is performed to resolve the particular issues. Services are the procedure which may open the new ideas of innovation as much as physical products. For instance, one of the American entrepreneurs builds the federal express multimillion dollar business by providing an effective way of moving parcels between people. Several services are done in the restaurants and for this Hi- Five restaurant need to hire efficient waiters, front office and backend office for providing efficient services. Delivery with protection and hygiene way can be the new services for Hi- Five restaurant. Services can be effective by the use of branding like the physical products. Customer service should be done in an efficient manner so that the goodwill and the trust of the company and consumer will remain same (Kimotho, 2013). Contextual factors in innovation and entrepreneurship Business is embedded in an environment and gets influenced by external factors. It is the contextual factor which helps to identify the issues of social, economic, political, technological, environmental and legal environments. It has been analyzed that the organization of entrepreneurial is affected by their environment and that entrepreneur of the business do not operate in vacuums. It is the image which demonstrates the process of entrepreneurship in the business and its contextual factors. Political and legal factors involved the policy competition, taxation policy, patent law, degree of privatization and employment law. These are the political factors which may influence the process of innovation by entrepreneur. Hi- Five restaurants can be influenced by the number of laws and taxes. Technological changes can be influenced in the process of entrepreneurship due to use of new technology as part of the venture. Social aspects involved the attitudes of society towards entrepreneurship. The process of entrepreneurship in the Hi- Five restaurants can be affected by the cost reduction and the broader connectivity. It is required to put focus on new technology and invent services according to them. Entrepreneur wants to invent new products and services in the market (Prajogo, 2016). It is necessary that entrepreneur and his business of restaurant should be recognize d by society in well manner for the development of products. Economic is the external factor which may influence the procedure of entrepreneurship in the business due to economic situation, financial resources, non-financial resources, human resources and physical infrastructure. Ecological is the contextual factor of the process of entrepreneurial process which include environmental legislation and technological factors. Cultural is the external factor of people orientation, performance orientation and risk orientation. It is essential for the business to handle the all external factors appropriately to develop the innovation and entrepreneurship process in the business (Moreno-Moya Smith, 2016). Importance of innovation in entrepreneurship Entrepreneurship is able to produce financial gain and keeps the float economy which enhances the importance of innovation in the entrepreneurship. They are the innovators of the economy. The importance of innovation in entrepreneurship is reflected with the new way to invent a product. It has been observed that the entrepreneurs and business started with requirements. To expand the scale of growth, entrepreneur should follow the path of innovation by analyzing the market trends and needs of customers. They should ensure that its manufactures of products don not compromise with quality while manufacturing. Corporate entrepreneurship is known as the birth of new business within the entity (Lofsten, 2016). There are two factors the strategic importance of new business and the connection with the operations. The combinations of these two factors give result in the nine possible design of organizational for entrepreneurship. These nine designs are direct integration, special business uni t, new venture division, contracting new product business department, nurturing and contracting, contracting, micro new venture departments, independence business units and complete spin off. Innovation has specific process which covers the analytical planning, organizing resources and implementation (Fisher, 2014). Innovation technology in entrepreneurship There is certain technology which can change the environment of Hi- five restaurants. Innovation can be done in the restaurant in the form of different ways, these different ways are touch screen food vendors, tablet restaurant manager, automatic biodiesel converters, LED alert system and Webcam enabled monitoring. There are some digital boxes such as MooBella Ice Creamery Machine and Coca-cola freestyle soda fountain have the potential to dispense more than 60 distinct beverages from one touch screen devices (Acs, Szerb Autio, 2016). Table restaurant management is able to manage the entire activity of the restaurant from one tab such as reserved table, kitchen activity and many more. Automatic biodiesel converters are eco friendly innovation. Hi-five restaurant will make a living with their fryers can fuel from their vehicles of diesel with their oil waste. There are some problems such as high loud in kitchen and the conversation of staff in different languages. The cooking area of hi-five restaurant can be benefited from illuminated areas. High quality cameras and visible enabled training will be helpful to record the area of food preparations and other workplace area to detect the non-compliance regarding health and safety codes (Pullen, 2012). Conclusion It has been concluded that innovation and entrepreneurship are two important tools for the restaurant industry. The concept of the innovation and entrepreneurship has been described in this report. There is important for the hi-five restaurant to take care of contextual factors which may impact the growth of the restaurant. Innovation in new services and new products can enhance the attraction of the customers in effecting way. Importance of innovation and entrepreneurship in hi-five restaurant has been elaborated and the possible changes as per innovation technology such as touch screen food vendors, tablet restaurant manager, automatic biodiesel converters, LED alert system and Webcam enabled monitoring has been suggested to bring innovation in the restaurants References Acs, Z. J., Szerb, L., Autio, E. (2016). The global entrepreneurship and development index. InGlobal Entrepreneurship and Development Index 2015(pp. 11-31). Springer International Publishing. Bruton, G., Khavul, S., Siegel, D., Wright, M. (2015). New financial alternatives in seeding entrepreneurship: Microfinance, crowdfunding, and peer?to?peer innovations.Entrepreneurship Theory and Practice,39(1), 9-26. Drucker, P. (2014).Innovation and entrepreneurship. Routledge. Fisher, C. C. A. M. (2014).New techniques in project portfolio management don't stifle innovation with excessive phasing and gates(Doctoral dissertation, Massachusetts Institute of Technology). Kimotho, P. M. (2013). Strategic change management practices adopted by Saving and Credit Co-operative societies in Public sector in Kenya.Unpublished MBA Project Report, School of Business, University of Nairobi. Lofsten, H. (2016). New technology-based firms and their survival. Local Economy, pp. 393-409. Moreno-Moya, M. .Smith, A. (2016). The differential effect of development speed and launching speed on new product performance. Journal of small Business, pp. 750-770. Prajogo, D. I. (2016). The strategic fit between innovation strategies and business environment in delivering business performance. International Journal of production Economics, pp. 171, 241-249. Pullen, J. P. (2012). 5 Technologies Changing the Restaurant Industry. Retrieved on September 1st 2017 from: https://www.entrepreneur.com/article/224332. Ratten, V. (2014). Future research directions for collective entrepreneurship in developing countries: a small and medium-sized enterprise perspective.International Journal of Entrepreneurship and Small Business,22(2), 266-274. Raviv, A. H. (2017). A new product introduction. Kellog school of Management cases, pp. 1-11. Lofsten, H. (2016). New technology-based firms and their survival. Local Economy, pp. 393-409. Vivarelli, M. (2013). Is entrepreneurship necessarily good? Microeconomic evidence from developed and developing countries.Industrial and Corporate Change,22(6), 1453-1495.